Games industry like every other industry

From an analysis of E3:

Because highly visible at E3 this year was also the "go big or go home" nature of the video game industry in recent years. Publishers seem finally to understand that if they are to play in core retail, they must release the best title in their genre, or must innovate on a genre, else they might as well throw their dollars in a fire. There were no middling titles on anyone's marquee this year; the quality level of core retail titles on offer was across the board higher than it's ever been.